How Immigration Consulting Firms Can Stand Out with SEO and Online Advertising

Today, every industry is a media industry.

In the future, advertising and marketing, customer relations, and even the workplace and business sectors will require everyone to be a storyteller.

The key is to impress investors or consumers within three minutes. Below, we'll teach you two major strategies and two free tools for building customer-centric marketing!

#1 Consumers only care if your service/product provides them value

There are many such examples in our lives that influence us unconsciously.

Take weight loss products, for example. Do you remember why you bought a weight loss product for the first time?

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Was it really because of the product's features?

Or did the product receive some national certification?

Or was it just… seeing other people's weight loss results?

Exactly. We (consumers) don't really care if it's natural.

What we care about is: Can we successfully lose weight?

You see, when someone has been troubled by long-term obesity, and they happen to see someone else's successful weight loss story,

If it's because they used product A that they successfully lost weight, others are very likely to buy product A.

And the so-called product features are actually just an accessory, giving them a reason to convince themselves to buy:

"Oh! It's certified!" "Oh! It's all-natural!"

But in reality, the main reason customers decide to buy is often other people's inspiring weight loss success stories.

Especially when everyone wants to be the protagonist of the story.

Many times when making a sale or introducing ourselves to others, we often overlook that what others really care about is our story, not what features we possess.

Immigration companies' promotion should focus on the values behind their services, and whether they can bring real-life value to customers, such as ensuring their assets and children can immigrate overseas without worries.

Summary: The best sales = understanding customer needs + thinking about product value + creating a compelling story.

At this point, empathy maps and user journey maps are the best tools for understanding customer needs!

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#2 Use the movie story formula to write marketing copy

A good movie story only needs one formula: the "striving person" formula.

This formula can create a complete story with a beginning, an end, twists, and emotional impact.

The "striving person" formula emphasizes that after setting a goal, the protagonist falls again and again, then

Through repeated efforts, they finally achieve their goal.

This formula is very simple, with only four steps that can greatly motivate people.

Here, the editor will tell a story about Xiao Ming:

| Step 1: Goal | Xiao Ming's goal is to climb the world's highest peak, a dream he's always wanted to achieve. However, he was very busy with his career when he was young and never had time to realize this goal. After retirement, he unhesitatingly bought mountaineering tools and equipment, determined to achieve his dream. | | Step 2: Obstacle | Just as he was about to set off, Xiao Ming was suddenly diagnosed with cancer and had only six months to live. His current physical condition was also unsuitable for strenuous exercise, especially challenging the world's highest peak, which involves many uncertainties. His attending physician also advised him to stay home, rest well, as it would be more beneficial for his condition. | | Step 3: Effort | Xiao Ming didn't want to have any regrets in life. After deciding to climb, he finally embarked on the journey to the world's highest peak. But without mountaineering experience, and with cancer making him physically weak, coupled with harsh weather, he wanted to give up many times. Every step was slow and difficult. But knowing he only had six months left to live, and thinking of his greatest dream in life, Xiao Ming desperately gripped his walking stick, refusing to give up no matter how difficult the journey. | | Step 4: Result | After a grueling seven-day and seven-night journey, Old Wang, exhausted to his last breath, finally climbed to the world's highest peak. Xiao Ming looked at the beautiful scenery beneath him, a final tear rolling down his cheek, and then closed his eyes forever… |

Stories using the "striving person" formula are often very inspiring, because no one likes someone who is already naturally great!

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